BMW 3 SERIES Think BMW and you think 3 series, or more accurately E30. This was the model that turned it all around for the Bavarians. Almost overnight they progressed from being a small, technically clever car maker who made desirable sporty cars, to a company with a truly global product. They were still small fry by comparison to Mercedes, Volkswagen or Ford, but BMW managed to tap into what buyers actually wanted. The E30 was compact, exclusive, and yet affordable. It didn't matter than an entry level 316, was almost identical to a top of the range 323i. What mattered was the badge, the quality and the engineering. The ultimate niche product the E30 then went on to dominate any other niche it wanted from saloon, through to estate, super saloon and convertible. The E30 was and still is one of the most important cars ever to come out of Germany.